I tried this today. Surprisingly good! I don't eat durian much but I CAN eat it. Although I had my reservations when I saw this. Tried it anyway in the end and came to love the taste. I think it's more like a durian-flavoured white chocolate? The smell of durian is strong but not overpowering. No durian aftertaste either. My mother received this at work (or maybe it was some meeting?) and the person who gave her said it's already being exported to China & Japan.